Befriend The New Kid On The Block – Instagram Reels!

Say hello to Instagram Reels, your new BFF making your 15-second clips even more interesting.

Well, we all had a great run with Tik-Tok, but unfortunately, we had to bid goodbye. For those reeling under sadness, Instagram took the bull by the horns and introduced Instagram Reels.

Now, when it comes to making it big on Instagram Reels, you’ve got to learn the tricks of the trade. So, if you want to know the answer to the question – How does one take advantage of Reels to build the perfect content strategy? – you’re at the right place.

Here’s the A-Z of Instagram Reels you wish you knew!

What is it all about?

Well, this tweet by Instagram says it all:

All the videos created on Instagram Reels can be shared on Stories and appears on the feed of any Instagram profile.

In addition to that, if you want to explore what other people are doing on Instagram Reels or what’s trending, all you have to do is head over to the Instagram Explore page. This one, right here, is your Reels bible. Discover interesting content and seek inspiration!

How to create Instagram Reels?

Go to Instagram Camera, and choose the Reels option at the bottom of your screen.

Click on the Audio option, and choose the music you want to from Instagram’s music library or add your own audio by directly shooting.

If you’re in the mood to add some AR filters to spice up your Reels game, go ahead and choose from the many available.

You can control the speed of your clips too!

The Timer option helps you choose the length of your clip. Set a time, take note of the countdown, and start recording!

You can also choose from an array of Instagram Stickers…you know, to give it that extra edge.

What Next?

Well, once you’re done editing the clip the way you like it, you can add a thumbnail by either selecting it from the clip or adding it from your Camera Roll.

Press ‘Share’ and voila, it’s up! You have the option to draft your clip, share it on your Stories directly, on your Explore Feed, and in the new Reels tab on your Instagram profile.

How to get ‘Featured’ on Instagram Reels?

If Instagram finds your Reels authentic, original, and entertaining, they will feature you in the Instagram Explore page with the ‘Featured’ tag. You will receive a notification if they do so. Now you know where Instagram sets the bar.

How can Instagram Reels work for you?

Content That’s Snackable

Your first thought before you create an Instagram Reels should be – How can you grab the attention of your audience in 15 seconds? Always create content that is packed with fun, entertainment, and most importantly, authentic. People want to see your ‘real’ side. Give it to them on a 15-second silver platter. Not only will you reach new audiences, but you will also make it BIG and how!


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Teach Your Audience

Have you heard of 5-Minutes Crafts? The reason why they are so popular among many is because of the educational content they put up. It’s easy, interesting, and informational. If you apply the same logic on Instagram Reels, you’ll definitely give your followers the content they need. For instance,

How to Click Top Angle Shots


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3 Steps to Glossy Skin


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How to Crop Your T-shirt


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Branded Collab Opportunities

Instagram Reels is the new kid in town, and therefore, brands would want to collaborate with influencers who’ve entered the space.

That said, we aren’t quite sure of the algorithm, but we are definitely sure that people are consuming Reels largely on the platform. It would be the go-to for brand-influencer collaborations, at the moment.


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Indian Brands Killing it on Instagram Reels

Many brands have jumped on the Instagram Reels bandwagon ever since it launched in India. And, it has tremendously given the right kind of edge they deserve.

Here are some of the brands that made it big, thanks to Instagram Reels

Lakme India


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MTV Beats


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The bottom line? Instagram Reels has the potential to build your social presence.
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